Where it all began. The evolution of franchising.

Michael Seid of Michael H. Seid & Associates traces the history of franchising from the expansion of the church to the present day.

Key #1: Strong Unit-Level Economics

A core foundation stone for franchisors seeking a breakthrough in franchisee recruitment and growth. An excerpt from ‘The Franchise Sales Tipping Point’ by Joe Mathews and Thomas Scott.

New Zealand Franchising Starts 2012 With Improved Confidence

The Franchize Consultants’ January 2012 Franchising Confidence Index finds a rebound in franchisor confidence, following the substantial deterioration in October 2011. However, considerable uncertainty remains.

How great research saved my butt (and could save yours)

Greg Nathan of the Franchise Relationships Institute backgrounds his latest franchisee research and how he has found research important during his franchising career.

Stop Selling and Start Recruiting

Sell and pay the consequences. Joe Mathews, Founding Partner, Franchise Performance Group, explains the important difference between franchise sales and franchise recruitment.

If it were me (buying a franchise).

Callum Floyd, Director of Franchize Consultants (NZ) Ltd, provides a list of five key factors he would consider if he were taking the plunge.

If The Franchise Doesn’t Come With A Marketing Machine, Keep Shopping!

If you’re buying a franchise, you want to make sure it comes with customers and/or proven methods for obtaining them.

The Hardest Job in Franchising: Turning Down the Check

Mark Siebert, CEO of iFranchise Group, addresses a key lesson for prospective franchisors (that many experienced franchisors learnt the hard way).

The "Be Your Own Boss" Franchise Myth

Franchise marketer, Sean Kelly (President, IdeaFarm), warns franchisors against perpetuating the BYOB myth.

Minimum Performance Levels in Franchising

This article explains the concept of minimum performance criteria and discusses their application.

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