Prospective Franchisee Survey Results 2011 – Introduction, Survey Background & Reasons for investing in a franchise (1)

At Franchise Direct we continuously seek to improve the user-experience on our website by constantly evolving and developing the content we provide. This is done in order to present the most relevant information possible on the franchise industry to not only better assist prospective franchisees, but also franchisors who utilize our services.

The purpose of this survey was to gain insight into the types of people who look to franchising as a way to pursue their career goals. The information was compiled to help not only Franchise Direct, but others who work in the business of connecting franchisors and prospective franchisees.

Prospective Franchisee Survey Results 2011 – Franchisee Background (2)

From what backgrounds are prospective franchisees coming to our site from? We explore what experience they have to bring to their new franchise business, and how long they anticipate their decision making process to be in this section.

Prospective Franchisee Survey Results 2011 – Franchisee Research & Support (3)

Deciding to invest in a franchise opportunity is a big decision and not one to be taken lightly. A lot of research should be carried out, and it’s conceivable that every prospective franchisee will have a different way of evaluating their ideal franchise opportunity. This section explores the resources the respondents have turned to for information as well as how much outside counsel they have decided, or intend, to seek.

Prospective Franchisee Survey Results 2011 – Franchise Industries & What Franchisees are looking for (4)

What’s the most popular franchise of them all? Here we look at the franchise industries on our site that draw the most attention, as indicated by our respondents.

Prospective Franchisee Survey Results 2011 – About Our Franchisees (5)

Who is visiting Franchise Direct? We asked respondents demographic questions, such as age, employment status and education to gain a general profile of our site visitors.

Beauty Franchise Industry Report 2011

Beauty, they say, is in the eye of the beholder. But there is nothing arbitrary about the success of beauty franchises. Over the past decade, a number of exciting, diverse franchise brands have experienced vital growth in conjunction with the explosion in the beauty industry.

Fitness Franchise Industry Report

In the face of country’s growing obesity crisis, fitness franchises have perhaps never played a more important role in American life. Franchise Direct’s Fitness Franchise Industry Report provides a comprehensive snapshot that explains how the franchise industry is satisfying America’s demand to stay fit and healthy.

Child Education Industry Report 2011

Child education franchises are poised for great growth both in America and around the world in the coming years. Franchise Direct’s Child Education Industry Franchise Report is the most comprehensive examination of this business sector on the internet today.

Home Improvement Industry Report 2011

In the wake of the subprime housing crisis, the demand for home improvement franchises has never been higher. Franchise Direct’s report on the home improvement franchise sector provides an in-depth examination of the industry that assesses its current and future business trends.

Autopsy of a Franchisee

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